Terms of Service

SEO Professionals of Virginia ("we," "us," "our," or "Company") provides search engine optimization (SEO) consulting and implementation services to businesses located in Virginia and the Hampton Roads region. Our services are designed to improve your website's visibility in organic search results through strategic optimization, content development, technical improvements, and authority building.

Service Scope: Our services include, but are not limited to:

• Keyword research and competitive analysis
• On-page and technical SEO optimization
• Google Business Profile optimization and management
• Content strategy and creation
• Link acquisition and authority building
• Performance tracking and reporting
• Local citation and directory management

Important Limitations: SEO is a long-term strategy. We do not guarantee specific rankings, traffic volumes, or revenue outcomes. Search engine algorithms are controlled by third parties (Google, Bing, etc.) and change frequently. Rankings depend on numerous factors beyond our control, including algorithm updates, competitor activity, and market conditions. Results typically take 60–90 days to become visible and often require 6–12 months of consistent effort for significant impact.

We make no warranty or guarantee that your website will achieve first-page rankings, specific keyword positions, or any particular level of organic traffic. Our commitment is to implement best practices and proven strategies; outcomes depend on your industry, competition, website quality, and market dynamics.

As a client, you agree to:

• Provide accurate, complete, and current information about your business, services, and target markets
• Grant us necessary access to your website, hosting, analytics, and business accounts (Google Search Console, Google Analytics, Google Business Profile, etc.)
• Comply with all applicable laws and regulations in your industry and jurisdiction
• Not engage in unethical or illegal business practices that could harm your online reputation or our services
• Respond promptly to our requests for information, feedback, or approvals needed to execute our strategy
• Maintain your website's security, backups, and technical infrastructure
• Not make major changes to your website structure, content, or domain without consulting us first

Failure to cooperate or provide necessary information may delay results and limit our ability to optimize your online presence effectively. We reserve the right to pause or terminate services if you engage in practices that violate search engine guidelines or our ethical standards.

Your Content: You retain all ownership rights to your business name, logo, images, existing website content, and any proprietary information you provide to us. You grant us a limited license to use this content solely for the purpose of delivering SEO services to you.

Our Work Product: Content created by us specifically for your campaign (including optimized pages, blog articles, meta descriptions, schema markup, and strategic recommendations) is considered work-for-hire and becomes your property upon full payment. However, our methodologies, processes, templates, tools, and general strategies remain our intellectual property.

Restrictions: You may not reproduce, distribute, or resell our services, reports, or strategies without written permission. You may not claim our work as your own or use our proprietary methods to compete with us or train competitors.

Attribution: If we create content for your website, you agree not to remove or alter any attribution, credits, or links to our work that we reasonably request, provided such attribution does not negatively impact your SEO or user experience.

No Guarantees: TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE PROVIDE OUR SERVICES ON AN "AS IS" BASIS WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

Search Engine Changes: We are not responsible for changes in search engine algorithms, policy updates, or penalties imposed by search engines. If your website receives a manual penalty or algorithmic demotion, we will work to identify and remedy the issue, but we cannot guarantee full recovery or timeline.

External Factors: We cannot control or be held liable for:

• Search engine algorithm changes or updates
• Competitor actions or market competition
• Your website's technical performance or hosting reliability
• Changes to your business, services, or market conditions
• Third-party content, links, or mentions of your business
• Data loss, security breaches, or unauthorized access to your accounts

Liability Cap: Our total liability for any claim arising from these terms or our services shall not exceed the total amount paid by you in the 12 months preceding the claim. In no event shall we be liable for indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunity.

Pricing: Our service fees are outlined in the proposal or service agreement provided to you. Pricing may vary based on scope, industry, competition level, and geographic market.

Billing Schedule: Unless otherwise agreed in writing, fees are billed monthly in advance on the first day of each billing cycle. Payment is due within 15 days of invoice. We accept credit cards, bank transfers, and checks.

Late Payments: Invoices not paid within 30 days of the due date will accrue interest at the rate of 1.5% per month (18% annually) or the maximum rate permitted by Virginia law, whichever is lower. We reserve the right to suspend services if payment is more than 30 days overdue.

Taxes: You are responsible for any applicable sales tax, use tax, or other taxes related to our services. If you are tax-exempt, you must provide valid documentation.

Refunds: Services are non-refundable once rendered. If you terminate mid-month, you will be charged for work completed through the termination date. Unused portions of prepaid services are not refundable.

Price Changes: We may increase prices with 30 days' written notice. Continued use of our services after the notice period constitutes acceptance of the new pricing.

Month-to-Month Services: We offer flexible, month-to-month service agreements with no long-term contracts required. Either party may terminate with 30 days' written notice. Upon termination, you remain responsible for all fees through the end of the notice period.

Our Right to Terminate: We may terminate or suspend services immediately if you:

• Fail to pay invoices for more than 30 days
• Violate these terms or engage in illegal or unethical practices
• Provide false or misleading information about your business
• Engage in activities that violate search engine guidelines or policies
• Harass, threaten, or abuse our team members
• Attempt to circumvent or reverse-engineer our methods

Transition Upon Termination: Upon termination, we will provide reasonable cooperation to transition your accounts, access, and documentation. We are not obligated to maintain your website, content, or accounts after the service agreement ends. You should maintain regular backups of all website content and data.

Informal Resolution: If you have a dispute or concern, please contact us at info@seoprosva.com with a detailed description. We will make a good-faith effort to resolve the issue within 14 days.

Binding Arbitration: Any dispute arising from or relating to these terms, our services, or your account that cannot be resolved informally shall be settled by binding arbitration administered by JAMS (Judicial Arbitration and Mediation Services) in Virginia. The arbitration shall be conducted by a single neutral arbitrator, and both parties agree to share arbitration costs equally unless the arbitrator determines otherwise.

Exceptions: Notwithstanding the arbitration clause, either party may seek injunctive relief in court to prevent irreparable harm or enforce intellectual property rights. Small claims court actions are permitted.

Governing Law: These terms are governed by and construed in accordance with the laws of the Commonwealth of Virginia, without regard to its conflict of law provisions. Venue for any legal action shall be in the state or federal courts located in Virginia.

Our Obligations: We agree to keep your business information, financial data, and strategy confidential and not disclose it to third parties without your written consent, except as required by law.

Your Obligations: You agree to keep our proprietary methods, pricing, and strategic recommendations confidential and not share them with competitors or unauthorized parties.

Exceptions: Confidentiality obligations do not apply to information that is: (a) publicly available through no breach of these terms; (b) rightfully received by a third party without confidentiality restrictions; (c) independently developed without reference to confidential information; or (d) required to be disclosed by law or court order.

Case Studies and Testimonials: With your permission, we may use your business name, logo, and general results as a case study or testimonial for marketing purposes. You may opt out of this by requesting in writing.

Ethical SEO Practices: We commit to following Google's Webmaster Guidelines, Bing's guidelines, and other search engine best practices. We do not engage in black-hat SEO tactics, including:

• Keyword stuffing or hidden text
• Cloaking or doorway pages
• Private link networks or PBNs (Private Blog Networks)
• Link schemes or artificial link buying
• Content automation or plagiarism
• Hacking or unauthorized access to websites
• Deceptive redirects or user-agent spoofing

Your Responsibility: You are responsible for ensuring your business, products, and services comply with all applicable laws, regulations, and industry standards. We will not provide SEO services for illegal activities, fraudulent schemes, or businesses that violate search engine policies.

Penalties: If your website receives a manual penalty or algorithmic penalty from search engines, we will investigate the cause and work to remediate the issue. However, recovery timelines are uncertain and not guaranteed. In cases where penalties result from your business practices (not our optimization work), you remain responsible for resolving the underlying issue.

Coordination Required: Major changes to your website structure, domain, CMS platform, or hosting should be coordinated with us in advance. Unplanned changes can negatively impact SEO performance and rankings.

Our Modifications: Changes we make to your website as part of SEO services are made with your approval and documented. We maintain records of all modifications for your reference.

Third-Party Changes: If you or another vendor makes changes to your website that negatively impact performance, we will notify you but are not responsible for fixing issues caused by unauthorized modifications.

Service Suspension: If there is a billing dispute or payment issue, we may suspend services until the matter is resolved. Suspension does not relieve you of payment obligations for services already rendered.

Scope Changes: If you request scope changes, additional services, or expanded geographic markets, pricing will be adjusted accordingly. We will provide an updated proposal before proceeding.

For Service-Related Questions:

For Legal Notices: Any legal notice or formal communication should be sent to the address above via certified mail or email to info@seoprosva.com. Notices are effective upon receipt.

Entire Agreement: These terms, together with any proposal, service agreement, or statement of work, constitute the entire agreement between you and us regarding our services and supersede all prior negotiations, understandings, and agreements.

Amendments: We may modify these terms at any time. Changes will be posted on our website and are effective upon posting. Your continued use of our services constitutes acceptance of the modified terms.

Severability: If any provision of these terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

Waiver: Our failure to enforce any right or provision does not constitute a waiver of that right or provision.

Assignment: You may not assign these terms or your account to any third party without our written consent. We may assign these terms to our successors or affiliates.

Independent Contractors: We are an independent contractor, not an agent or employee of your business. Nothing in these terms creates a partnership, joint venture, or employment relationship.

By engaging our services, you acknowledge that:

• You have read and understood these terms of service
• You agree to be bound by these terms
• You understand that SEO is a long-term strategy with no guaranteed outcomes
• You have the authority to enter into this agreement on behalf of your business
• You will comply with all applicable laws and search engine guidelines